Why do I go on a binge eating frenzy?

Each time I binge, I promise myself I’ll never do it again.  And I am able to hold firm for a little bit and then the irresistible urge hits again

I seem to do better if I am really strict on an eating plan - it seems that if I just eat one bad thing it sends me on a bender and all bets are off.

On friday night I literally ate until I was sick.  And of course I wonder why I do this to myself.  I then go in panic mode and vow to NEVER do that again.

Well, tomorrow is another day.....

Why do I go on a binge eating frenzy?